My professional writing combines editorial judgment with a search-informed approach to digital content. For HomemadePuppyFood.com, I use keyword research to identify content opportunities and understand search intent. I use those insights to develop articles around the information readers are looking for.
My work also involves on-page SEO and internal linking. I organize content for readability and consider how each article fits within the broader site. Beyond long-form content, I create Pinterest content to support published articles and extend their reach. I also have experience creating marketing content for Facebook.
I use AI-assisted tools when they can improve parts of my workflow, such as early research and content planning. I review and refine the work myself with close attention to accuracy and voice. Across each part of the process, my goal is to create useful content that serves both the audience and its intended purpose.